As a copywriter and content producer, I use editorial judgement and food expertise built on years of journalism experience to craft strategic content and drive results across multi-channel digital and offline touchpoints. I’ve worked on editorial and content production projects for Tourism Australia, the United Nations Food and Agriculture Organization, Moët Hennessy, Slow Food International, The University of Gastronomic Sciences, Hunter Valley Wine Country Tourism, Fink Hospitality Group and Hardie Grant Media.
Currently, I’m in-house as Head of Content with Marley Spoon Australia, where I lead the creative team and a stable of freelance contributors spanning copywriting, graphic design, photography and videography for the company’s family of subscription brands – Marley Spoon and Dinnerly meal kits plus Chefgood ready meals.