In today’s fast-paced media environment – be it through traditional or social outlets – we’re bombarded with food.
From fine dining to home baking, clean eating to burger bragging, we’re surrounded by a huge spectrum of food imagery across television, blogs, commercials, websites, Instagram, magazines, packaging, Facebook, and whatever other outlet you can think of.
How often do we really get to know anything about the people who create the food we’re eating?
The voices of food producers are nary heard in the mainstream media, and as a food journalist with a keen focus on sustainability I’ve long been frustrated that there’s not much appetite for stories about the people who literally keep us alive with the produce and products they grow, nurture and craft. Their stories are interesting, moving, and so important to the broader conversation about the future of food – so I decided to set up Roots & Co. as my own space to share them.
Meet the likes of Alexandra, a chemical engineer-turned-biodynamic grain farmer from the east coast of Greece; Renato, an affineur with thousands of goat, sheep and cow’s milk cheeses turning deliciously funky underground his cheese store in Italy’s Emilia Romagna region; and Aussie pig farmer Matt, raising free range animals on his fifth-generation property just an hour north of Sydney.
I met so many fascinating producers while studying at the University of Gastronomic Sciences in Italy, and will happily spend my weekends and travels visiting farms over lazing on a beach, making for a volume of photos and voice recordings from these visits. So, so far this project to chronicle and celebrate food producers features my own interviews and images, but I’m looking forward to working with photographers around the world to show a greater breadth and depth of personalities.
I hope you’ll visit the site, and happy reading 🙂